Scion. Experiential project. X FEST "Battle of the Bands Music Video Competition." One lucky band was awarded a fully produced music video and cash. Scion received product placement in the video, radio promos, concert venue banners and test drive opportunities for prospects. Youtube impressions, landing page visits, database opt-ins, test drives, dealer inquiries - all measurably increased.
Screen shot of the video featuring the Scion product placement.