Brands. Sometimes they just can't help falling into the same trap. Companies will set a direction based on "the big idea" and take the brand on a pathway hoping it will resonate with the target audience. Usually that message is tested after the fact. The belief is that if you stay consistent and stick with a strategy and slowly retool as you go, then eventually you will be able to win a loyal following. This strategy that has worked for decades is known as "inside out" marketing. It comes from inside the company with company vision and company assets. And has nothing to do with the customer.
Innovative CEOs and CMOs have started using a different type of marketing strategy that is almost the opposite. If your brand's beliefs and messaging strategy starts from the consumer, then you are on the way to being a part of an elite group of marketers.
Google+ appeared on the Big Screen as ‘The Facebook Killer’ and conquered the hearts of millions in no time; hitting every social media platform exactly where they should be hit, but the shimmering image of G+ faded pretty quickly for those who could not see the novelty and distinction of what was being offered; turning the most rapidly growing social site into a living ghost town, where people live but in silence!
There are so many opportunities in the content marketing sphere. The different ways that we can communicate with audiences in REAL, fun and engaging ways is limited only to your imagination.
Content marketing is a strategy based on creating highly relevant conversations to attract the attention of consumers to maintain their interest and curiosity. It deepens brand loyalty as the consumer becomes a part of the conversation flow.
Gone are the days when consumers used to sit back and let the companies do all the persuading and selling. Customers want companies to listen to them. To gain mindshare and to galvanize your financial happiness you have to raise the bar on your social media efforts, today.
Here is a list of five brands enjoying a dominating presence on social media sites. I ranked them in terms of sheer size. But they’ve also made my list because they regularly engage and surprise audiences with their incredible conversations.
There are all kinds of methods that have been employed by businesses to calculate the monetary value of a Twitter account. Companies want to be able to put a figure on it so that they can accurately calculate their return on investment for the amount of time they invest promoting their business through this social marketing network.
Part of the formula depends on the value of your conversion. How much gross profit are you going to make when somebody makes a purchasing decision? Buy a new Lenovo computer and you have a $200 dollar value. Ask for a brochure about Yosemite could be a $100 value (value per lead.) Or buying a pair of special promo Nikes could be a $35 value.